Archive for April, 2010

Tiger Woods + David After Dentist = One Great Parody Ad

Tiger Woods Online Ad Views

The new Tiger Woods Nike ad has been a polarizing topic. You either love it or hate it, and quite honestly, almost everyone I’ve talked to seems to have a distaste for the spot. I can’t blame ’em. But there’s something else going on around the interwebs these days… Parodies of the same ad are floating around, and according to the folks at Visible Measures, the parodies are doing even better than the original. Take a look at the chart below:

Tiger Woods Online Ad Views

Interesting. If you pop open YouTube and do some searching, you’ll find a jackpot of spin-offs, but one in particular is the winner for me. It features the ‘David After Dentist’ audio (I’ve included this video below too…) But it just seems to work for some reason. I don’t know, confused, crying kid… something works. Check out the videos below, and as always, enjoy.

[Via: AllThingsDigital]

Next Up on the Tour… Harbour Town & the Verizon Heritage Classic

Harbour Town, a part of the Sea Pines Resort on Hilton Head Island in South Carolina, is where the PGA Tour pros are headed next.  The Verizon Heritage Classic offers a different kind of challenge.  To start, this Pete Dye designed course has the smallest greens on the tour  (55% of norm).  It is also the shortest course on the PGA Tour (a 6973-yard, Par 71).  Plus, it is very narrow with most holes requiring precision driving accuracy.

John Farrell, Harbour Town’s Head Golf Pro, has been quoted saying that it is the course’s “target nature” that makes it play so difficult:

“You have to be real precise with your iron play to score well here, and you’d better be able to drive it to a certain part of the fairway to set up your next shot.  It’s a real position golf course that favors accuracy over brawn, and that’s why so many tour players like it.”

Harbour Town is probably best known for the signature candy-cane striped lighthouse which can be seen on the approach to the 18th green.  Interestingly enough, this  lighthouse that was never actually used for seafaring vessels.

About this year’s field:

Some of the golfers playing this weekend include returning champion, Brian Gay, Paul Casey, K.J. Choi, John Daly, Luke Donald, Jim Furyk,  Lucas Glover, Trevor Immelman, Zach Johnson, Matt Kuchar and Camilo Villegas.

You can find the tee times here:

To learn more about the course, go here.

The total purse this week is $5.7 million with the winner getting $1,026,000 plus a very stylish plaid jacket.

Ratings for the Masters – Up 36% from 2009

Masters LogoLooks like CBS should raise a toast to Phil Mickelson and an “in the mix at the start of the fourth round” Tiger Woods for their roles in boosting television ratings 36% from last year’s win by Angel Cabrera in a two-hole playoff.

Sunday’s final round on CBS earned a 12.0 overnight rating and 25 share. The 2009 Masters was 8.8/21. The “off the charts” ratings of 15.8/32, occurred in 1997, when Tiger Woods won for the first time.

According to published reports, the 2010 Masters had the third highest overnight rating for a final round of any golf tournament since at least 1986, which is as far back as the records go.

So how did the 3-D broadcast do?  Check out the thoughts of this columnist, Chris Zelkovich of the Toronto Star.

For a technical overview of the 3-D broadcast, check out what James Pikover had to say at Tom’s Guide.

“Once I settled in to watch, I decided that the Masters in 3D was surprisingly good. The picture was clean, and the extra depth afforded by 3D imagery helped me to see slopes and distances. I believe the 3D actually added to the golf-watching experience. As someone who’s been on the course but doesn’t play, the importance of understanding a distance or a slope can’t be emphasized enough. Those distances and angles get lost during regular broadcasts. 3D fills that gap very well.”

Tiger Shark Spotted at the Masters…

The folks at Tiger Shark were busy with post-Masters announcements.  One of the oldest brands in golf, Tiger Shark (www.tigersharkgolf.com) offers a variety of golf equipment with a specialty in grips, putters, complete sets, drivers, wedges and hybrids.

Their first announcement was about KJ Choi, who finished T4th at the Masters, using the company’s SuperStroke over-sized putter grip. The grip measures 1.67 inches in diameter or roughly 3 times the size of a standard putting grip. Choi ranked 4th in putting at the 2010 Masters with 114 total putts, a 28.5 Putts Per Round average. He earned $360,000 for the Top 5 finish.

The jumbo grips are designed to reduce wrist breaks and enhance a pendulum stroke, and they are also proven to reduce grip pressure and keep the putter head square. Extensive testing has shown that the SuperStroke requires up to 32% less grip tension and represents a significant improvement over conventional putter grips. Other benefits include natural balance and set up, less putter head rotation, accurate smooth putting stroke, improved ball roll and greater distance control.

Based on the description, it looks like it was actually the SuperStroke Fatso grip that was used.  The jumbo grip is merely 1.25 inches in diameter.

The other announcement the company made stated “The player who finished tied for 14th at The Masters Sunday played a Tiger Shark Golf Great White putter and Tiger Shark oversized putter grip that he purchased at a golf retail shop just days before the event.”

It noted that this player had worked with the new putter at the beginning of the week and officially put it in his bag for the Masters, leading him to only 109 total putts, and the #1 ranking in putting at the 2010 Masters. The putter and grip combination led the player to finish 3 putts better than the next closest competitor.

According to Tiger Shark’s spokesperson, the player wasn’t named because “we do not have the rights to his likeness or name.”

You can figure it out for yourself — four golfers were tied for 14th.

Mickelson’s win… Eye on the 13th

It was the eye of the tiger.  I saw it on Sunday during the Masters broadcast.  However, it wasn’t the tiger many expected.  Rather, it was Phil Mickelson who hit a phenomenal second shot on No. 13 – off of pine needles, between two trees, over the creek, onto the green, four feet from the hole, sailing 207-yards.

Photo: David Cannon / Getty Images

He swung with determination and, I sensed, the confidence of a tiger going for a kill.

This report from Ron Kroichick  of the San Francisco Chronicle describes what happened on that dogleg-left par-5 where Mickelson’s tee shot drifted into the trees on the right. The ball ended up a few feet behind one tree, with another close by.

“Remember, he led the Masters by two shots (after Choi made bogey ahead on the green) and mostly needed to avoid costly mistakes. His swing coach, Butch Harmon, hoped Mickelson would lay up short of the creek. His caddie, Mackay, vigorously asked him to lay up short of the creek.

Jack Nicklaus probably lays up short of the creek. So does Woods.

Arnold Palmer and his modern-day descendant? No way.

“I tried to talk him into laying it up and he said no,” caddie Jim “Bones” Mackay  said. “Then we found out Choi had made 6, and I went at it again. He said, ‘Definitely no.’ He basically said, ‘Listen, there’s an opening in the trees and it’s a 6-iron into a big ole’ green. All I have to do is execute.’ Fair enough. I got out of the way, and you saw what he did.”

Said Mickelson of the opening in the trees: “The gap wasn’t huge, but it was big enough for a ball to fit through.”

So he brilliantly plopped he ball on the green, in what CBS analyst Nick Faldo called “the shot of his life.”

It doesn’t matter that he missed the short eagle putt and settled for birdie.  What mattered was the conquering attitude he had when he hit that shot.  You could see it and hear it.

At that point, I knew he had his third green jacket.  The bogey-free 67 was extra icing on the cake.

The Official Masters 2010 Prize Money List

Wasn’t that a great Masters? For me, the tournament just seems to get better and better each year. Coverage was solid, with CBS handling the live coverage like true pros, and The Golf Channel providing awesome analysis all through the week. My hat is well and truly tipped to both for superb coverage.

Phil Mickelson Wins the 2010 Masters by 3 Strokes Over Lee WestwoodWith that said, I came across the official 2010 Masters prize money list last night, and thought it was very must ‘post worthy’. Check it out for yourself after the jump.

Some interesting points to take from this:

  • The amounts remained unchanged from the 2009 event.
  • Any golfer missing the cut still received $10,000.
  • 11 Masters Champions were at the event, but did not play. They received amounts totaling $110,000.
  • 23 honorary invitees were present, with 17 of them being professional. These professionals received honoraria totaling $17,000. The remaining 6 were amateur, thus, they received no cash.

Full Masters 2010 Prize Money List after the jump.

Continue reading →

Videos: Nathan Green and Ryan Moore Ace the 16th at Augusta National

When I noticed the pin was tucked in its usual position on the 16th this Masters Sunday… I was hopeful for a bunch of aces (if struck to quite a large area, the green on 16 funnels down to the back-right pin). In fact, I was heard to mutter, ‘wouldn’t that be cool if either Lee or Phil drops a hole-in-one?’. That was my hope. Sadly, it didn’t happen, but Nathan Green DID ace the 16th on Sunday, followed by an encore performance from Ryan Moore.

I’ve included the videos below for your viewing pleasure. Enjoy!

Phil’s Second Shot at 13 Could Have Been Another ‘I’m So Stupid’ Moment

Phil MickelsonSure, Phil Mickelson’s second shot at 13 was probably one of the most amazing shots I’ve ever witnessed. He hit his tee shot through the fairway on the right, leaving him a 205 (or so) yard shot into the green for his second, from the pine straw, between two trees (not very much room). The ‘safe’ play would be to pitch the ball out into the fairway to a spot where a full wedge could be thrown at the green… But no, that’s not Phil’s style is it?

He gripped a 6-iron and let it rip. The ball flew clear through the trees, carried the creek by about 10 feet, and snuggled up to 3 feet from the cup. Brilliant. The fact that Mickelson missed the putt for eagle was surely disappointing, but Phil had still done what he needed to do. Birdie the par 5. One more par 5 was coming up at 15, and he would go on to birdie that one too.

Looking back at the shot, it was amazing… but things could have went horribly wrong. The pine straw is never easy to hit from. He could have hit it heavy and dumped the ball in the creek. The two trees he was attempting to hit between were awfully close. He could have banked the ball off one of the trunks, leaving him who knows where. The fact of the matter is, this could have been another ‘I’m so stupid’ moment for Phil… But he managed to pull this one off.

At the press conference afterward Phil was asked: ‘Phil, what’s the difference between a great shot and a good shot?’.. He answered: ‘A great shot is when you pull it off… A good shot is when you don’t have the guts to take it on…’

Great shot, Phil… great shot.

Phil Won! Now What?

That’s the question that is on the minds of folks who purchased  one of three new Callaway drivers – the Diablo Edge(TM), FT-Tour(TM) or FT-iZ(TM) – at any Golfsmith store across the country between March 12 and April 7 (reported here).

>> UPDATE: Looks like the link has been fixed.  Here are the details:

IF YOU PURCHASED A PROMOTIONAL ITEM: If Phil Mickelson wins the 2010 Masters Tournament designated to take place April 8-11, 2010 or as may be officially rescheduled at the Augusta National Golf Club in Augusta, GA (the “2010 Masters”), you will be eligible to receive a refund (the “Refund”) payable by check in the amount of the total purchase price of one (1) Promotional Item you purchased during the Promotional Period, based on date and amount shown on your original receipt. To obtain a Refund, you must mail your original receipt for a qualifying Promotional Item (which must clearly show the date of purchase) along with a 3×5 card with your name, mailing address, daytime telephone number, and e-mail address to Win With Phil Promotion; PO Box 8427; Melrose Park, IL 60161-8427. No copies of receipts will be accepted. Refund requests must be postmarked between April 12, 2010 and April 30, 2010 (the “Refund Period”).

Refund checks will be mailed within 8 to 10 weeks after verification.

Complete details are available here.

>> UPDATE #2:  Announcement by Golfsmith

Golfsmith made an insurance investment that eliminated any financial risk associated (estimated to be $1 million) with the promotion.

***********************************

A quick look at the Golfsmith website has a link for those looking to have the purchase price of their Callaway driver fully refunded by Golfsmith.  However, it seems to be steering people into the rules for winning a chance to play with Phil — another promotion Golfsmith was doing.

No doubt that by Monday, the Austin-based Golfsmith will have this straightened out plus an announcement.  Because they are a public company (Golfsmith International Holdings, Inc. /NASDAQ: GOLF), investors will want to know the financial impact.  When Golfsmith announced the promotion back on March 12, they said they estimated “thousands of people will take advantage of the promotion, which is available through more than seventy stores from coast to coast.”

Stay tuned.

What’s in Tiger Woods’ Bag at the 2010 Masters?

What's in Tiger Woods' Bag at the 2010 Masters?

I’ve been wondering for a little while now what has been in Tiger’s bag this week. From all I could tell, the big change came in the form of a new Victory Red Tour Model Driver… But it sounds like there is more, thanks to a great report by James Achenbach over at GolfWeek.

Scroll down for the sweet low-down on Tiger’s equipment this week…

What's in Tiger Woods' Bag at the 2010 Masters?

  • Driver: Stock 9.5 Victory Red Tour Model, with Graphite Design Tour AD-DI-7 shaft (75 grams)
  • 3-Wood: Nike SQ Sumo, with Mitsubishi Rayon Diamana Blue Board shaft (103 grams)
  • 5-Wood: Nike SQ Sumo, with Mitsubishi Rayon Diamana Blue Board shaft (103 grams)
  • 3-PW: Nike VR Blades, with True Temper Dynamic Gold X-100 shafts
  • Wedges: 56 and 62 degree Nike VR Wedges, with True Temper Dynamic Gold shafts
  • Putter: Titleist Scotty Cameron Newport 2 TW Prototype (was there ever any doubt?)
  • Grips: Golf Pride Tour Velvet Cord on all grips with the exception of his putter. On the putter, you’ll find the now somewhat infamous Ping Black-Out grip.
  • Ball: Extra-soft version of the NIke One Tour (also used by Anthony Kim)

So there you have it. Looks like a bag stocked-full of some pretty awesome tools of the trade. The question is, can Tiger Woods get it done this Sunday at The Masters? He’s 4 back. Going to be a heck of a finish.