Archive for April, 2011

Augusta National for the Rest of Us…

by Annie Latham on April 6, 2011 in News, Courses with No comments

Ready for your Masters moment?

As part of the promotion of its “Tiger Woods PGA Tour 12: The Masters” video game, EA Sports is giving away free digital access to all 18 holes of the course, which hosts the celebrated golf tournament, via a Facebook app. The “Course View” app uses Google Street View functionality to allow a complete, shot-by-shot, hole-by-hole walk of the course — which, for the first time ever, is also playable in the

The branded app, which is embeddable into any blog and links to direct game sales for EA, marks the first time the course has been “tourable” by the American public (except for those lucky enough to be a tournament or Practice Rounds spectator) in any form, virtual or real. According to Mike McGarry, an account director at Heat, the San Francisco agency behind the campaign, the ability to explore Augusta National was the number one requested feature by “Tiger Woods PGA Tour game players.

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Mercedes Commences Road Show to Promote & Teach Golf

by Annie Latham on April 6, 2011 in News, Golf Tips with No comments

Starting this week at Augusta National, Mercedes-Benz is kicking off a mobile golf tour co-branded with the PGA of America which will offer an opportunity for all levels of golfers to have their swing analyzed.  The program is being headed by two-time Masters winner, Bernhard Langer.

Mercedes Sprinter vans will be used to tote the golf swing simulators and other training systems that use digital video, motion measurement and biofeedback technology to measure a person’s swing.

Over the next several months, the automaker will take the tour to at least nine PGA events, including the Wells Fargo Championship, Senior PGA Championship, AT&T National, PGA Championship, Charles Schwab Cup Championship, and Chevron World Challenge, along with several Mercedes-Benz Dealer Golf Sectionals and PGA Play Golf America days.

The Mercedes-Benz Performance Center was conceived from a golfing center that Mercedes-Benz had at the PGA Championship last year, said Lisa Holladay, manager of brand experience marketing at Mercedes-Benz USA.  “Mercedes-Benz and PGA of America wanted to “take it out on the road to reach more people and support the growth of the game of golf,” she said.

Source:  The Augusta Chronicle

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