Archive for June, 2011

Skating on Rails: Cobra’s Baffler Rules!

Have  you ever found yourself off the fairway in just enough rough to truly muck with the clubhead?  I’m not talking about literal muck.  I’m talking about the stuff that seems to grab the club and keep its face open as you address the ball.  It is bad enough to be off the fairway to begin with.  But having your subsequent shot move further to the right is downright cruel — especially if that right puts you into someone else’s fairway.

That is why I am here today singing the praises of Cobra for their Baffler Rail fairway and hybrid clubs.  I added a 3 Fairway and a 4 Hybrid to my bag for the last two rounds I played and was truly amazed at the difference.  I’m usually skeptical of the marketing speak of golf equipment manufacturers.  But this time, I have to admit, the club worked as promoted:

Cobra’s Baffler Rail Fairway features a sleek-looking, 17-4 steel clubhead that has a thin, high-strength 465 maraging steel clubface designed to increase ball speed and distance. The elongated clubface and low-profile head result in a low, deep center of gravity – to help golfers launch the ball with ease – and a high Moment of Inertia for maximum forgiveness. The new four-way rail sole is designed to help the club move effortlessly through turf – to provide more consistent ball contact and improved control. The Baffler Rail Fairway features a premium, high-performance Fujikura Motore shaft for optimum distance and control.

“Golfers struggle with hitting traditional fairway woods, so we made the Baffler Fairway more like the Baffler Hybrid in terms of versatility and forgiveness, which makes hitting fairway woods a lot more fun.”

The key words to pay attention to here are “maximum forgiveness” and “a lot more fun.”  I wholeheartedly agree.  The ball just sprung off the clubface and went where I intended.  Plus I got a nice lift.  Very cool!

Here’s are the key points of the Women’s Baffler Rail Hybrid :

  • Innovative Rail Sole:  A four-way rail sole reduces the area of the club that comes in contact with the ground, resulting in improved turf interaction and maximum forgiveness.
  • 9 Point Face Technology:  Incorporated across the clubface, these create an expanded Sweet Zone that promotes more consistent distance and forgiveness.
  • High-Strength Face Insert (Utility):  A thin, lightweight maraging steel face allows for 10% of the weight to be strategically repositioned low and back, resulting in faster ball speed and improved launch characteristics.

Along with the above, the Baffler Rail fairway woods feature a unique oversize head design and a very shallow face result in an extremely forgiving fairway wood that launches the ball with ease.

For women, these clubs (roughly  $169 for fairway wood and $149 for the hybrid) are well worth the investment.  Guys should give them a test drive too.  Take advantage of the playability guarantee a lot of retailers offer and get them out on the course.  See (and feel) for yourself.  To me, the Rail technology is a true game changer.

Here’s a video clip shot during the recent Golf Expo at Haggin Oaks where Charlie Hazzard of Cobra Puma explains the rails.

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Callaway Golf and Justin Timberlake Launch Facebook Contest

Callaway Golf just kicked off a social media contest with golfer and entertainer (and Callaway Golf staff pro since 2008) Justin Timberlake. The effort centers on a contest, “Tee Off with Diablo Octane and Justin Timberlake,” which ties into Father’s Day.  Two lucky golfers a once-in-a-lifetime golf experience –they will be treated to a round at Mirimichi, Timberlake’s world class golf course in Millington, Tenn. where they will meet and hit golf balls with Justin Timberlake. They will also enjoy a custom fitting experience for a full set of premium Callaway clubs and play 18 holes on Mirimichi’s Championship Course.

The contest launched last week  ton Callaway’s Facebook page (Facebook.com/Callaway), where participants can also win one of 25 Callaway Diablo Octane Drivers, the powerful new club that is Timberlake’s current driver of choice.

Timberlake & the Father’s Day Connection:  Timberlake was first introduced to the game by his dad, Paul Harless, on the Mirimichi course that they now own together.  Over the years, playing together and enjoying time on the golf course has strengthened the bond between them.  Callaway’s contest encourages fans to share an emotional and entertaining story that describes how the game of golf has brought them closer to someone in their life.

To enter the contest, fans need to enter a written submission on Callaway’s Facebook page of up to 100 words by June 19, 2011, the contest’s closing date.  In July, Callaway will announce 25 finalists and the grand prize winner will then be chosen by popular vote on Facebook. All 25 finalists will be awarded a new Callaway Diablo Octane Driver, the first club made with a groundbreaking ultra lightweight material called Forged Composite™ that Callaway co-developed with Automobili Lamborghini.

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Cleveland Golf Champs are All Right…

Over the weekend, Cleveland® Golf/Srixon’s rookie staffer Keegan Bradley won the 2011 HP Byron Nelson Championship.  Bradley, a PGA TOUR rookie and nephew of LPGA legend Pat Bradley, got his first professional win nine just days before his 25th birthday.  The week before, David Toms took first in the Crown Plaza Invitational — winning on the PGA TOUR for the first time since 2006.  To Todd Harman, president of Cleveland Golf/Srixon® -U.S.A, these victories are excellent endorsements of the company’s lightweight products.

“When two distinctly different types of players leverage our Right-Weight Fitting Technology to earn back-to-back victories, we know we’re onto something special,” he said.

The timing is perfect too as Cleveland Golf/Srixon has just announced significant investments toward bolstering their club fitting initiatives for 2011. Chuck Thiry, brand manager for Cleveland Golf, said “Our 2011 products push the limits for weight reduction and distance. We have invested heavily in our fitting resources to prove to our customers that Cleveland Golf can improve their game and lower their scores. We guarantee it.”

Number one on their “New for 2011” list is the Right Weight Guarantee.  This year’s Ultralite drivers come in three different weights so every player can find his right weight driver – regardless of swing type or performance preference. The Right Weight Guarantee offers consumers a 60-day guarantee on all driver sales enabling golfers to exchange their driver free of charge for another weight, flex or loft.

Other initiatives include:

  • A massive capital investment in the most sophisticated and portable launch monitors in the market.
  • The most comprehensive custom shaft offering ever, featuring the latest custom graphite and steel shafts from golf’s most trusted shaft brands.
  • Expanding their fleet of fitting vans traveling nationally. Each van is driven by an expert fitting professional with tools to guarantee the best fit for golfers of all levels. The Cleveland Golf/Srixon fitting fleet is powered by Trackman and GC2 launch monitors, ACTIONFIT Lie Boards and SCUBA club bending technology.
  • Introduction of the SCUBA (Self-Contained Universal Bending Apparatus) to go along with its tour inspired GAP fitting philosophy. With the SCUBA, irons and wedges can be adjusted to the loft and lie angles at the range while fitting a player. As a result, the player can walk away from a fitting session with a completely customized set of clubs (perfect lie angles and distance gaps) delivered the same day.

You can find the complete list of initiatives here.

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