Phil Won! Now What?

That’s the question that is on the minds of folks who purchased  one of three new Callaway drivers – the Diablo Edge(TM), FT-Tour(TM) or FT-iZ(TM) – at any Golfsmith store across the country between March 12 and April 7 (reported here).

>> UPDATE: Looks like the link has been fixed.  Here are the details:

IF YOU PURCHASED A PROMOTIONAL ITEM: If Phil Mickelson wins the 2010 Masters Tournament designated to take place April 8-11, 2010 or as may be officially rescheduled at the Augusta National Golf Club in Augusta, GA (the “2010 Masters”), you will be eligible to receive a refund (the “Refund”) payable by check in the amount of the total purchase price of one (1) Promotional Item you purchased during the Promotional Period, based on date and amount shown on your original receipt. To obtain a Refund, you must mail your original receipt for a qualifying Promotional Item (which must clearly show the date of purchase) along with a 3×5 card with your name, mailing address, daytime telephone number, and e-mail address to Win With Phil Promotion; PO Box 8427; Melrose Park, IL 60161-8427. No copies of receipts will be accepted. Refund requests must be postmarked between April 12, 2010 and April 30, 2010 (the “Refund Period”).

Refund checks will be mailed within 8 to 10 weeks after verification.

Complete details are available here.

>> UPDATE #2:  Announcement by Golfsmith

Golfsmith made an insurance investment that eliminated any financial risk associated (estimated to be $1 million) with the promotion.


A quick look at the Golfsmith website has a link for those looking to have the purchase price of their Callaway driver fully refunded by Golfsmith.  However, it seems to be steering people into the rules for winning a chance to play with Phil — another promotion Golfsmith was doing.

No doubt that by Monday, the Austin-based Golfsmith will have this straightened out plus an announcement.  Because they are a public company (Golfsmith International Holdings, Inc. /NASDAQ: GOLF), investors will want to know the financial impact.  When Golfsmith announced the promotion back on March 12, they said they estimated “thousands of people will take advantage of the promotion, which is available through more than seventy stores from coast to coast.”

Stay tuned.

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